Behind Purdue Pharma’s marketing of OxyContin
Clip: 1/20/2019 | 8m 9sVideo has Closed Captions
Behind Purdue Pharma’s marketing of OxyContin
In June, the state of Massachusetts filed a lawsuit against Purdue Pharma, which manufactures the prescription painkiller OxyContin, alleging that the family controlled-company misled patients about the dangers of the opioid drug. Now, new details about the company’s marketing strategy have emerged from the case. New Yorker’s Patrick Radden Keefe joins Hari Sreenivasan with the details.
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...
Behind Purdue Pharma’s marketing of OxyContin
Clip: 1/20/2019 | 8m 9sVideo has Closed Captions
In June, the state of Massachusetts filed a lawsuit against Purdue Pharma, which manufactures the prescription painkiller OxyContin, alleging that the family controlled-company misled patients about the dangers of the opioid drug. Now, new details about the company’s marketing strategy have emerged from the case. New Yorker’s Patrick Radden Keefe joins Hari Sreenivasan with the details.
Problems playing video? | Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...